Topics.so connects a brand's social accounts and runs AI over every post: transcription, on-screen text, and comment sentiment. Posts roll up into topics you name, so a sponsor mentioned out loud counts as much as one in the caption.
Analytics tools count likes. They do not know what a video said. Name a topic, and every matching post rolls into one number, in any format, on any platform. Creators and small teams could not get that below enterprise pricing.
Then it became a studio. Once the numbers were in one place, the obvious next step was to make the next post from them.
Timeline
July 2026
The first days
Within days: metric snapshots on tiered crons, multi-workspace organizations, Instagram and LinkedIn connections, and the topics model.
July 2026
The pipeline
Whisper transcription, vision OCR of covers and frames, and comment sentiment on every post, with topics matched retroactively across captions, spoken words, and on-screen text. Pricing, a public API with keys and quotas, and the marketing site landed the same week.
- Thirty-minute snapshots with age-tiered polling
- Stories captured before they expire
- History backfill when an account connects
- KPIs with deltas, sparklines, retention, and followers
August 2026
Create
Image generation conditioned on a brand kit, reference assets, and reusable cast members for a consistent face, with logo and headline overlays. Series plan, generate, and publish to Instagram on a schedule, inside a credit budget.
September 2026
Autopilot and agent access
A weekly strategist review scores what was published and rewrites each series' playbook. Shipped a remote MCP server and a typed SDK generated from the same OpenAPI spec, so an agent can run the studio from a chat window. ChatPEP became the first autopilot brand.
The API reference doubles as setup docs for the MCP server and the SDK.
Impact
- Live at topics.so with Instagram, LinkedIn, and YouTube connected and a free plan.
- Running ChatPEP's Instagram on autopilot. The first customer is my other company.
- An API, MCP server, and SDK from one spec, so the studio works from a chat window as well as a dashboard.
My role
Solo founder and engineer: product, design direction, architecture, the AI pipeline, and every release.
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