Breaking & Entering is a marketing media brand with over 90,000 followers. I built their original platform in 2021. In 2026 they came back for a rebuild, designed and built fully with AI so the team can update it themselves.
The team publishes constantly, but every site change had to go through a developer. Moving fast with AI could not come at the cost of a broken page going live.
Timeline
2021
The original platform
Built Breaking & Entering's first site when the brand was a podcast finding its audience.
July 2026
Rebuilt with AI
The brand had outgrown its site: three live shows a week, a newsletter, an awards program, partnerships. We set up a v0 workflow and designed and built the new site fully with AI. We iterated on layout and copy in hours instead of weeks, until every part of the brand had a proper home.
- Dedicated sections for the live show, What's Good, and the Crowbar Awards
- Plain-language editing: describe a change and ship it
- A preview deployment on Vercel for every change
- Responsive pages that reflect the brand across devices
August 2026
Handoff
Left the team with a site they maintain entirely on their own. Anyone can describe a change in plain language and publish it in minutes, no developer required.
Impact
- The team now updates the site themselves in minutes instead of waiting on a developer.
- The full redesign shipped in weeks, designed and built entirely with AI.
- The site finally reflects the whole brand: live shows, newsletter, awards, and partnerships.
My role
Lead Engineer when the site was rebuilt with AI. I set up the v0 workflow, directed the design and build with AI, and left the team with a site they can maintain entirely on their own.
- v0
- Next.js
- Vercel